A small history of watches and some advices for buying the perfect watch. LUC XPS 1860 Officer Royal Arms of England 40mm 18k white gold case, black alligator leather strap. Beneath its demure Swiss dial, Chopard’s new special edition LUC XPS has a supremely English core. Created to commemorate the new flagship boutique on New Bond Street, London, it features a hinged case back covering engraved with a Richard I lion motif, which swings open to reveal an ultra-thin movement powered by a 22k gold micro-rotor. The 40mm watch comes in 18k white gold with a dial decorated with hand-guilloché detailing, contributing to the receipt of its Poinçon de Genève hallmark, a rubber-stamping of horological excellence. Only available in the UK and limited to eight pieces, you’ll need to mount your own crusade to get your hands on one.
Let’s move on to the under 1000 USD category. When Swatch launched the Sistem51 — an autonomously assembled automatic movement boasting a 90-hour power reserve — it was a revelation, but its plastic case limited its appeal. Now you can get the same movement cased up in stainless steel, making it a more versatile option for everyday wear. No list of dirt-cheap watches is complete without the Seiko 5. Originally launched in 1963, the 5 has cultivated a feverish following amongst watch fans for its utilitarian mechanical movement and the value it provides. The Seiko 5 comes in many iterations, and the “Sea Urchin” dive watch is one of our favorites. In addition to using Seiko’s workhorse 7S36 automatic movement, it comes adorned with a unidirectional countdown bezel and steel bracelet.
Certina, founded in Grenchen, Switzerland in 1888, has always been a rather low-key brand. You may not know, but they were innovators in shock protection and water resistance, which is nearly weapons-grade on this watch. The rotating ceramic diving bezel on this 41mm beauty, usually a hallmark of much more expensive pieces, is scratch resistant and nearly indestructible, and the handsome strap features a deployment clasp. Shinola watches, assembled in Detroit, have sparked a renaissance in the Motor City and for American watch brands in general. One of their latest editions of their most popular design, the Runwell, is a subtle version of what can be a busy style. This is destined to become a classic design that will no doubt age well with it’s stainless steel case and durable leather strap. With a clean ivory-colored face and luminous hands, wearing this watch makes a statement that you value good design, but don’t need an overly expensive timepiece to speak for you.
WatchNerd aims to be the world’s go-to-source for watch enthusiasts to discover their perfect watch. Developed by watch lovers for watch lovers, it provides a smart, simple, and fun way to research the right watch for you. The team behind WatchNerd combines their passion for mechanical watches with their technological expertise, developing data-based solutions to give their community the confidence they need and deserve in a decision this significant. Their algorithm and data-driven approach allows them to proudly give unbiased advice, so users can find the watch that speaks to them, fully knowing all the most important information. See more details about WatchNerd.